One of the hardest things about getting a new business off of the ground is attracting clientele. Without a steady flow of customers, many new businesses will find themselves permanently closing their doors. The best way to attract clientele is to get your name out there. If you’ve started a business, here are five ways to ensure that potential clients hear of you:
1. Create a Logo
A great logo can be invaluable to your business. Think of all of the products that you know instantly, simply by looking at their well-designed symbol! You can create a logo quite easily online, but it may be in your best interest to hire a professional graphic designer. There has been a great deal of research placed into the principles of logo design, and a professional can design a symbol for your company based on these proven principles. If you are going to invest any money getting your business off of the ground, invest in a terrific logo!
2. Purchase Merchandise
There are a variety of items that you can purchase on which you can display your logo. Frisbees, can coolers, sunglasses, shopping bags and acrylic tumblers are all relatively inexpensive and easily handed out at community events. You can also use these promotional products as swag for people who sign up for your services. No matter how you choose to give away your items, you can be sure that your name will be in the public eye with very little effort on your part.
4. Meet People
Try to think of creative ways that you, as the owner of your business, can get out there and meet people. If your county has a summer fair, rent a table. If your city has an annual festival, rent a booth. Try to attend any function that will attract a fair number of local citizens and hand out your promotional materials. When you are in public attempting to generate business, make sure that you are friendly without being overbearing and informative without being pushy. People do business with those that they feel comfortable with!
5. Business Cards
Business cards are a great way to advertise your company. Put your business card with any tip your leave the waitress at a local restaurant, hang them on bulletin boards in local shops and keep a dozen in your pocket at all times to hand out to people that you meet. You can purchase hundreds of business cards for very little money! Use your business cards creatively to spread the word about your new company.
You don’t have to have thousands of dollars of capital to get your name out there. Use these five ideas as a spring board! By thinking outside of the box, creating a great logo and networking as much as possible, you’re sure to drum up more business than you can handle.
Stephanie Perez is a full-time writer and blogger. She writes for www.personalisedtshirts.com where you can find more info on designing your own t-shirts.