SalesGossip Takes You Shopping and Celebrity Spotting in #London

It seems like the whole world is going to be in London for the Olympics this summer, but don’t worry if you didn’t manage to get your hands on one of the golden tickets – there’s still plenty to see and do during your visit. The only problem will be narrowing down your options!

Personally, shopping always has to be No 1 on my list of things to do. It’s the perfect way to explore a city – especially one as diverse as London.

Whatever your style, London has medal winning worthy shopping to suit. Everyone knows about the designer delights on offer at Harrods, Selfridges and Harvey Nichols, or else automatically head to the hustle and bustle of Oxford Street for high street buys. That’s why at SalesGossip we decided to put together a series of six London Shopping Walks to share our favourite places to shop – some of which lie off the well beaten tourist track.

If you’re lucky enough to have scored Olympics tickets your transport around the city is included, so why not take the opportunity to venture beyond Stratford between events?

Take Primrose Hill, this exclusive residential area of North London is a haven for stars including Kate Moss, Sienna Miller, Gwen Stefani, Jude Law and many more. This is the place to get away from it all. Head up the hill with a picnic and enjoy great views over central London without having to pay for the privilege (as with at The Orbit viewing tower at Olympic Park).

Out here the leafy streets are lined with designer boutiques and independent stores loved by the local yummy mummies. Kate Moss loves shopping for Lila in designer childrenswear boutique Elias & Grace.

One of my favourites has to be Matches. The first store in the UK to stock Versace back in the Eighties, at Matches they continue to champion new and emerging design talent, including London stars Jonathan Saunders and Christopher Kane, and inspire customers to experiment with new labels.

To get the look for less, be sure to check SalesGossip to find out which shops have summer sales on whilst you’re in town.

You can download the full route around Primrose Hill for free from SalesGossip. There are easy to follow maps included and even tips on where to stop for a coffee and a cupcake between shops. You might even spot Jude ordering his soya latte, but if not, Madame Tussauds waxworks are not far away.


Hannah Moss is the editor of SalesGossip, the online destination for all the latest information on the many fashion sales and sample sales in London.

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