4 Online Marketing Insights Your Traditional Campaign Can Learn From

It is no surprise that many small, medium, and large businesses are migrating a significant part of their marketing online while neglecting their traditional marketing methods. This is a huge mistake.

You see, there are still ways to take advantage of and ensure excellent results from your traditional marketing efforts.

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If you were to incorporate or adapt some of the best online marketing strategies and insights to your traditional marketing, you could get similar results. So, what ideas can you borrow from your online marketing efforts?

Effective Split Testing

It is not just enough to write a one-size-fits-all ad. One of the major reasons why online advertising campaigns tend to produce such excellent results is because of the ease of split testing. You can always create multiple ads with varying headlines, call to action, copy and images.

Multiple variation testing will then show you which particular ad converts best. So, do this same thing in your traditional advertising campaigns.

Split test your headlines, copy, images, call to action and other important or crucial elements. You may need to run multiple ads – which is pretty normal by the way – to get the best results. However, when you do, you’ll be amazed at the results you’ll get. If you go this road, it means you’ll have to create custom signs and banners for your store through companies like Quality Sign Designer.

 

Demography Targeting

Online, you can easily find and target particular individuals. This is known as demography targeting. While this is done in traditional marketing, it is nowhere near the specificity that can be attained in online marketing.

In most traditional marketing campaigns, the aim is usually to get the message out to as many people as possible, regardless of whether they are the best audience for the ad. While it might be difficult to narrow down your demography offline, you can always qualify your audience by including the specific category in your ads.

For example, if your ad is targeted at people with tooth problems, your ad could start with something like “if you have severe pains in your tooth, then this is for you”. That will eliminate all those who do not have tooth problems while gaining the attention of those who do.

Passive or Permission Based Marketing

Most traditional marketing campaigns are active or aggressive marketing. It is the reason most people avoid traditional marketing or advertising. Interrupting people’s favorite TV show just to sell some stuff will most likely irritate your audience.

The same goes for just buying mailing addresses and mailing out tons of catalogs when the recipients did not ask for them. Instead, do more passive or permission based marketing. Make your target audience want to do business with you.

Something as simple as sending them samples and asking them to either mail you back with their suggestions or get in touch for even better products should do it.

Interactive Marketing

Traditional advertising campaigns are usually one way. The advertiser simply tries selling, and the audience listens or takes action if they want. However, research has shown that people are not interested in doing business like this anymore. Instead, they prefer two-way and multichannel communications. This is why most people take their time to verify the veracity of any company’s claims and their reputation online before doing any business with them.

So, instead of the communication being one way, provide a means through which your target audience can reach you. Create multiple channels and a significant presence online so that even when they find your ads offline, they can always check you out online.

More and more people are checking out products and companies they heard of via radio, TV or newspaper advertising online. So, do the smart thing and start doing some interactive marketing.

Create social media accounts, engage with your audience, provide an avenue for them to be able to reach you without the pressure of being sold to and you’ll find that your traditional marketing will be extremely lucrative.

about the author:

Oscar King runs his own small business and uses insights gained from experience to maximize his revenues. If you wish to learn more about Oscar you can visit on Google+.

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