5 Great Resources to Help You Market Effectively and Efficiently

Effective marketing is deceptively simple, but not many companies can do it. In fact, most marketing attempts fail to generate nothing more than momentary interest. In its aftermath, these campaigns leave financial losses as well as irreversible damage to the brand’s image. Here are five resources that can help market your brand in a more effective and efficient manner.

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eBooks

Leveraging the power of eBooks can have a tremendous impact on your business. Although it looks like a lot of work to make a large enough eBook that commands a decent price tag, it is actually very easy to come up with one. Unless you are not fully knowledgeable of what your business and products are about, creating an eBook that markets your brand should be fairly simple. The finished digital product can later be shared with potential business partners and retail customers. Statistically, the number of customers you can get from sharing an eBook is high.

Guest Blogging

As the term implies, guest blogging is where you write blog posts that will be published on another blogger’s site. The goal is to increase the blog traffic that’s coming into your site by embedding links on the blog posts. As a result, you obtain high-quality links without giving off the impression that you are spamming content to your target market. Sites, like MultiFuse.com, provide guest blogging services as well as other marketing strategies that generate high quality leads. Before partnering with any third-party contractor, vet their process of obtaining traffic, particularly if the practices are white-hat and in accordance with standards.

Email List

Your email subscription list is a low-cost, easy-to-manage, and a powerful resource in its own right. Email marketing has been around for decades and has proven its worth to businesses that use them effectively. Building an email subscription list should be one of the first things you do when you start a business. It doesn’t take much to accumulate over time, and a basic signup form on your site should be enough to get several customers signing up. The trick is to give them a catalyst to join, an incentive that makes them sign up and even possibly refer you to their circle of friends and family members. You want them to subscribe and remain subscribed for as long as possible so occasional incentives are essential.

Social Networking

Who can ignore the presence and impact of social networking sites today? Roughly two billion people are signed up and regularly using some form of social media on a daily basis, whether it’s Facebook, Twitter, or Pinterest. What’s great about social media, from a business owner and marketer’s perspective, is that it is totally free. You need less than five minutes to sign up for an account, after which you basically have access to all features of the site. The difficulty comes with steadily increasing your followers without devoting too much of your resources to the task. Be sure to prioritize value over volume.

Competition Tracking Apps

Tools, such as Alexa and Google Alerts, are nifty resources for tracking the marketing performance of your competitors. From the data acquired from these tools, you can derive where the industry is weak and strong, what you can do to improve your own numbers, and what you should change to improve your competitive edge. More important than getting your hands on these data is to understand how to parse and apply them to your current situation.

These five great resources are mostly free of charge, with business-grade versions costing reasonable fees. Before implementing them, make sure you fully understand how each resource works, its limitations, and what it lacks.