As business owners we’re all looking for unique ways to grow an audience or build a larger customer base. I launched Your Life After 25 6 years ago and started my first blog in 2007, each year things change. As entrepreneurs it’s important to find unique and organic ways to connect with our target audience. I can definitely say social media has been very helpful over the years but I’ve been researching more ways to connect with readers. As many of you know I’ve been gearing up to launch my sustainable bags and accessories line, Ife Medow, this April. With a new business venture, I’m learning new things.
Launching a fashion brand has been a really unique experience. I realized I really wanted to connect with my future customers beyond the buying experience. As I brainstormed, I remembered how much I love quizzes and tests online and decided that was a great way to go. As I searched online I found out that finding a great platform to make quizzes on with the functionality that I wanted, was harder than expected. That is, until I found Interact.
What did I want to use quizzes for?
Authentic Connections – I wanted readers/customers to be able to connect with my brand in an authentic way. With quizzes, you know it’s something they love to do anyway. AND, it’s a great way to go viral.
Gain Unique Information- Since you can tailor the quizzes to different topics, you can find out what people like. Whether it’s random information or surveying about your brand, it’s a win/win.
Build A List – So you have all these lovely people on your site, what now? I definitely needed a platform that would allow me to collect emails from people with their consent.
With Interact, I was able to find all of that and more. They offer personality tests, assessments, giveaway and just added an awesome live polls feature for Facebook Live. Interact offers affordable plans for different needs. Another thing that was really important to me was the ease of integration. Interact can be integrated with the top email marketing and automation providers. And if you’re just looking for a way to embed that process is very easy too.
So far, we’ve launched out first test on the Ife Medow site about “Sustainable Style Personalities”. People have really enjoyed it and given great feedback. In just 2 weeks we’ve have 273 people take the quiz and gained 173 fresh leads. You can try out the test below!
I’ve have such a great experience using the platform so far and their support team is very helpful. In fact, you don’t even have to start building your quiz/test from scratch because they do have templates available. And with the Enterprise plan you can pay for the “done for you service”, if making the quizzes just aren’t your cup of tea. Want to see some live examples? Click here