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Why You Need to Track the Effectiveness of Your PR Campaigns

It’s all well and good running a PR campaign to promote your company and encourage more engagement, however if you have no way of tracking the effectiveness of it, you could be wasting a lot of money.  According to a recent infographic by George Washington University, those who neglect to track the success of a PR campaign are setting their companies up for failure.  They will be unable to make informed decisions about what to change in the future.

There are a number of metrics that you need to track in a PR campaign.  Among these are engagement, reach, mentions and impressions.  Combined, these can give you a good idea of how well your PR campaign is performing.  You can find out more about these from the infographic below.

This infographic was created by the online public relations program at George Washington University.

Why You Need to Track the Effectiveness of Your PR Campaigns

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Da Vinci, Editor in Chief of Your Life After 25, has carved out her own position as a “Realistic Optimist,” and modern day Renaissance woman. Your Life After 25 is the women's magazine for all women, but we put a spin on things and also make sure to embrace life for ladies over 25. Whether you're 25, 30, 35, 40, 50 or older we have something for you! Your Life After 25 "Believe It Or Not, It Does Go On"
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