It’s all well and good running a PR campaign to promote your company and encourage more engagement, however if you have no way of tracking the effectiveness of it, you could be wasting a lot of money. According to a recent infographic by George Washington University, those who neglect to track the success of a PR campaign are setting their companies up for failure. They will be unable to make informed decisions about what to change in the future.
There are a number of metrics that you need to track in a PR campaign. Among these are engagement, reach, mentions and impressions. Combined, these can give you a good idea of how well your PR campaign is performing. You can find out more about these from the infographic below.