The business of various kinds are now opening their sites online, and promotion through digital marketing is in vogue. There are different types of marketing techniques which you can try out to ensure that your website gets the maximum traffic. The various social media sites too are playing a significant role in this marketing boom. Fashion and beauty industry is one of the majorly popular genres of business that is expanding online. Even small scale industries are benefiting from the various business trends that are digital.
With the advent of Facebook, Twitter, Pinterest, and Instagram, marketing through social media is going through a revolution. Millions of users across the world spent a major time of the day actively using one or the other social media platform. However, when it comes to marketing for business, no one can beat the craze that Facebook and Instagram have generated. In fact, Instagram is becoming a platform for virtual commercial programs, and there are different Instagram stores which you can shop from when you are opting for the Instagram profile. The promotion of your business through this platform as well as choosing for conducting your business through an Instagram profile is a very innovative option indeed. Here we are going to give some tips which would help you bring home traffic to your website on various topics related to fashion.
Get quality images that you use on your website
Feature the images which you are using on the site as well. The images can contain the relevant link which your followers can follow and look up the related post as well. The picture quality is something that should be taken note of, and it is essential that you choose the right quality for your website. The images should preferably be pictures you have clicked or originals as otherwise, it can lead to copyright troubles. However, when you take the permission of the photographer or provide proper image source and picture courtesy along with the picture this should not be trouble.
Choose a good caption
A caption which is relevant to the topic and at the same time very catchy is just the right caption for the image you are posting. Take your time and think up a caption that is bound to catch the attention of your followers. It should be such that there are a unique and different elements in it and the followers would feel an urge to view your profile and the website bound by the curiosity that the caption ignites in their mind. The hashtags used should also be relevant to the caption, and you can take up certain key terms from the caption itself and use them in the form of hashtags.
The right hashtags
There are many popular and trending hashtags related to your post, and at the same time, there are general hashtags as well which you can opt for. The right hashtags can ensure that the website and the Instagram profile is visible to the right audiences and hence you can get some traffic through Instagram. When the profile and the posts are visible a found by the prospective clients, you are likely to get more viewers on your fashion website as well. This, in turn, can even bring home promotional work from reputed companies.
Link back to your website
Add an Instagram button on your site. Alternatively, else you can opt for displaying an Instagram widget on the site. The viewers of the site can quickly view the Instagram images and their thumbnails and follow the link to your profile and start following your Instagram as well for getting updated in a nutshell about your opinion on certain fashion trends in the contemporary times. These buttons are very helpful when you are looking for a two-way connection between your social media profiles and your website. They make your task of sharing on different platforms easier. Also, you would be able to get more followers as well as viewers in both the places.
Different Instagram tools
There are many types of plugins, add ons which you can rely on to gain more and more traffic on your website as well as for Instagram. Some of the options help you gain more traffic and followers as well through them. One such option is the Gramista which is used by millions of professional bloggers and Instagram users to gain followers worldwide. This can be used on your profile, and when you have a fashion website to promote, the first and foremost requirement would be ample of traffic from the target audience. Hence choosing the right add-ons like repost application and collage making filters should be done keeping in mind the purpose of the profile.
Why promote through Instagram?
Fashion is a lot about how you visualize and your perspective of beauty hence it is associated more with photographs. Instagram provides the perfect platform for showcasing images of different fashion products and ideas which you have in mind. The fashion enthusiast uses Instagram a lot, and hence this is a great platform to feature your fashion website and related information.
It can be concluded that with the right promotional methods you can reap many benefits from the Instagram account. The users of the account can promote business as well as their work in the fashion world through the profile. However, if you are new to Instagram promotion it can take some time to build the network, but once you have enough traffic on your Instagram page, you can ensure that you get much traffic on your website as well. Learning about digital marketing can also help you further in this work and ensure your concept about this is very clear indeed.