You should already know by now that marketing is incredibly important for your business to grow. In fact, some companies and businesses spend millions of dollars on advertisements, leaflets, and catalogues for their business. However, just because some have the funds to do this, it doesn’t mean you do. Luckily, there are several relatively simple, and incredibly cheap options available to you. Here are just a few:
This is incredibly easy, and something that all bigger businesses tend to do. When a customer purchases a product or service from your small business, immediately send them an email or letter thanking them for their service, and offer them a discount on their next purchase. Inform your customers that is is a one-time offer, and that it will expire in the next few days or so, as this will motivate your customers to return to your business as soon as possible.
It doesn’t take someone with a Master of Marketing to come up with the idea of using newsletters. Of course, you want to be gaining new customers and growing as a business, but newsletters will help to keep your business in the minds of existing customers too. Rather than pay for print-outs of your newsletter, have an option on your website to sign up for a newsletter, and email them to your customers instead. This newsletter can inform your customers of any new products or services you are offering, or any discounts or sales currently on.
A staggering 81% of Americans have at least one social media profile, so it makes sense to utilize these platforms for free marketing. Constantly updating your Facebook and Twitter followers on any new products, services, sales, and discounts using a quick tweet or status is a lot more likely to draw your customers’ attention on a daily basis than a really long newsletter. You could even offer discounts or offers exclusively to those who follow you on social media, to attract more customers to follow your pages.
Include a blog on your website as a means to engage with current customers, as well as attract new ones. Keep your posts fresh and relevant to ensure your readers stay interested, and continue to visit your page. You could even invest a little money into hiring an SEO agency to ensure your website remains high up on search engines like Google and Bing. This will also help to attract more customers, as a huge 50% of people don’t go past the first three results when searching for something, and only 10% go onto a second page.
Thinking of marketing strategies is a burden than many busy business owners just don’t want to deal with on top of all of their other tasks. However, if you want your business to be around and continuing to make a profit in five, ten, or even twenty years, you need to ensure that you’re utilizing all you can. Marketing doesn’t have to be pricey, but it does have to have an impact.