The modern website takes elbow grease to run properly. In addition to building it up, managing it, and creating consistent and quality content you also have to focus on promoting it on the web. Unfortunately, many businesses fall short in this last regard. And it’s a shame –– a waste even, to fail to optimize your content on search engines and social media. You exert so much time and energy coming up with engaging blog posts and meaningful content on your site, but it can all go to waste without a proper SEO strategy. The good news is that there are plenty of ways to optimize your website’s content. Here are three tips to get started:
Develop a Schedule
Gone are the days when you could write something once and forget about it. If you haven’t posted in your blog for a while, it’s time to resurrect it. But don’t start posting with it haphazardly; the key to crafting a compelling blog is to maintain a schedule so that your readers know when to expect your work. Coming out of the gates hot but falling off later won’t do you any good.
Be Smart With Keywords
Stuffing your blogs and ads full of keywords might sound like a good idea, but the best uses of keywords are in moderation. You wouldn’t ruin a piece of delectable sushi by piling mounds of wasabi sauce all over it, nor would you load a post with keywords unnecessarily. For example: say you’re writing a blog about how to secure a loan. You would want to include key phrases like easy business loans in your title, and your keywords should appear in the body of your work –– but writing sentence after sentence with your keyword in it will hamper the SEO of your page. Search engines respond to what real humans would want to read –– remember that.
A well-placed advertisement can boost your website and product in untold ways. But the key to seeing dividends on online advertising is in the placement. Take some time to determine where you’re most likely to find success, and which social media platforms are going to drive customers to your site. Fortunately, there are a number of analytics tools you can use to identify areas that your company can exploit. From there it’s a matter of matching your content, to your advertisement, to your landing page. Everything should be smooth and easy for a customer to follow. If it’s jarring or difficult, you won’t see the maximum return on investment. So make sure all your efforts are in sync –– if you do, the results will speak for themselves.