These days, setting up a website for your small business is incredibly easy. There are hundreds of platforms that help you to do it, often for a very small price. However, setting up your site isn’t enough; You need to invest some time and money into boosting your traffic. As a small business owner, this can seem like an impossible task, as you don’t have the same budget or huge marketing team as your larger competitors. Thankfully, there are several things that you can do that need neither of these things. Here are five easy and cost-effective ways to drive traffic to your website.
Start With Social Media
If you want people to find your site, then you need to be as active on social media as you possibly can. Put in some time and effort building your audience there, and they will eventually check out your site. Make sure that you promote all of your blog content and post regularly, but avoid filling up people’s newsfeeds with spam and boring posts. To save yourself some time, you could outsource this work to a social media manager or virtual assistant.
Use Online Ads
To help build your social media audience and drive traffic to your website, you should consider paid social media advertisements. These are generally aimed at your target market and can be linked to your business’s page or to your website. You can also consider other types of online ads, including display advertising and paid search advertising. Each of these options has their own benefits and drawbacks, so think carefully before making any decisions.
Consider On-Page SEO
When customers look things up online, they rarely look past the first three search results, so it’s always worthwhile to optimise your content for search engines. It is possible to do this yourself, but it may be better to outsource to professionals, like the SEO Agency from Ignite Digital. This way, you know that you’re getting quality work, and don’t have to spend any of your precious time doing it.
Remember Email Marketing
New marketing methods are being thought up every single day, but that doesn’t mean that you should forget about the more traditional ones, like email marketing. Done right, this can be an incredibly powerful tool, which will help to significantly boost the traffic to your website. Just make sure that you don’t bombard people with useless emails, or you’ll put them off, and they’ll block your email address.
Make Sure It’s Responsive
You can try as many marketing techniques as you like, but it won’t make any difference if your website doesn’t work properly. Because of this, it’s vital that you check your website regularly to ensure that it’s accessible, works on a range of different devices, including smartphones and tablets, and loads quickly. If your site doesn’t fulfil these requirements, then your visitors will simply click off and head to one that does work properly.
When competing with large businesses with big budgets, driving traffic to your website can seem nearly impossible. Thankfully, it’s much easier than you might think, so try out a few of the tips above to increase your visitors.