Brainstorming sessions are the kind of things that are popular in the creative sector. From marketing agencies to app developers, brainstorming is a natural solution to bring ideas together and create something exciting that will appeal to the market. More often than not, brainstorming meetings are not pretty. They can last several hours, and it’s fair to say that they can appear to be messy in comparison to more traditional meetings. Consequently, a lot of businesses are reluctant to invite clients to a brainstorming day. They are worried that it might make them look unprofessional. But in reality, brainstorming with your clients is the best way to break the ice and build a meaningful relationship.
New launch? Let’s talk about it together
Brainstorming is ultimately about getting all heads together – who says that you can’t invite your clients to the meeting? Indeed, a brainstorming meeting, when it’s well done, can give your access to ideas and opinions that customers wouldn’t feel confident sharing otherwise. If you use the brainstorming experience as a way to tap into a vision for your business — and your customers’ – you can shape effectively new strategies, product launches and even marketing campaigns that address the needs of your audience in real time. At the heart of your business, the need to understand your customers and respond to their expectations generates growth. And brainstorming lets you know what your customers are really thinking.
Make your clients feel comfortable
You can’t invite clients to a brainstorming meeting without considering their comfort first. A typical brainstorming experience can last several hours. You can’t just expect a cup of coffee to keep the thinking heads alert. You need to offer a buffet option – Select Catering is a good option for in-house meetings. If you’re keen on keeping a written trace of your exchanges, it’s best to book a room and organize a catering service. But if you’re still at the early stages, you can meet over dinner and discuss your views too. Why do you need food? Because it immediately helps people to relax!
Make a positive impression
We get it; you want to establish a relaxed ambiance. But you need to maintain a professional appearance through your workwear. While you can skip the work suit, favorizing neutral colors and pointed toe shoes can help to create the impression you need without looking overdressed. Indeed, in a time where more and more companies have embraced casual wear at work, suit and tie might be an overkill. But a curated wardrobe and elegant accessories can do the trick.
Turn it into achievable actions
What happens after the brainstorming day? It’s the moment that matters the most when you activate some of the creative solutions of the brainstorming. Save yourself precious time by agreeing on the decision criteria at the end of the meeting so that you can group ideas and categorize the resources, risk, and costs related to each. The selected ideas can be put into a plan and assigned to the most relevant team.
Bring your clients onboard with an open brainstorming session. Sharing ideas is what businesses do best. But getting together to figure out what works best in your commercial relationship can make a significant difference in your mutual growth.