When it comes to marketing for an online business, most people just assume that the only way to go is with online marketing, and this definitely makes sense if it’s an online business and also because online just seems to be easier and more accessible for most of us.
However, there are plenty of great offline strategies that really work great for marketing an online business, and the fact that less online business owners are using them means that you’re going to have more of a competitive edge for your business anyway.
So, in this post we’re going to share with you some of the offline strategies that you can use for your online business that are highly effective and successful.
Networking may just be basically the same thing that we’re already doing online if we look at things like social media, but the truth is that offline networking where you actually get to see someone face to face is still far more effective and beneficial all round because trust is able to be built much quicker than networking online ever will be, and although some people like to claim that networking is dead, the reality is that it’s far from dead and in fact more and more people are really craving the genuine human connection that comes from networking more than ever, so even if you just look for one or two networking events in your local area every few weeks and alternate between offline and online networking, then it’s going to make a big difference to the results you see.
In an age where everyone is used to sending an instantaneous email, it seems like the art of sending a letter has almost been forgotten, so if you really want an offline marketing strategy that will help you stand out, then direct mail is the one to go with. Of course it’s going to take a good bit more effort than sending emails will, but you’re going to stand out a lot more and this will get you great results when it comes to getting clients for your business. Clients will be more inclined to pay attention to you because they see the effort that it takes to send physical mail to each prospect over just sending an email, and you’re also going to stand out because basically everyone else will be sending emails to them and not making the effort to send a real letter.
Come outreach has a bit of a bad reputation because it’s considered to only be cold calling tactics used by telemarketing people, but in reality any tactic can be done really well or really bad, and cold outreach is a perfect example of that. If you’re just phoning random people and pestering them to buy from you when you have no idea if they even have a problem that you can solve, then you’re going to find cold outreach very tedious and you’ll see low results. However if you take your time to do real research and identify people who you can help and then reach out to them in a non sleazy and strategic way, then you’ll definitely see better results, and the good thing about cold outreach is that it takes basically no money, so it’s great for those just starting out in business and trying to get their first clients.
Trade shows have been used in business for many years and although they’ve mostly been used for product based businesses, for example in a retail capacity, they’re still something you can consider for your online business – even if you don’t sell products offline, doesn’t mean you can’t market them offline because the bigger your audience for your products, the better. If you’ve never done a trade show before and aren’t sure how to get started, then you should check out places like Infinity Exhibits to get an idea of how things work and what you might need to organize for your trade show.
Live events are one of the best ways to connect with a new audience for your business, even if you run an online business, because live events can basically be done for any kind of business there is, whether it’s a product or service, or even something like an app you’ll be offering to people – there’s nothing better than a live event for making high ticket sales en masse and really connecting with people who may or may not already know about your business, but who just need that push to make a decision.