How To Ensure Someone Thinks Of Your Business First
The art of business psychology is something that companies are truly interested in developing and capitalizing on. Is there any wonder or surprise at this news? We know that psychologists consult with supermarkets when it comes to the layout of their stores and what might help them sell the most products to someone lazily walking around said environment, or plenty of focus group research is conducted before started a new advertising campaign.
However, all of this effort and rigmarole is quite hilarious in just how simple the intended result is. All these efforts simple point to one hope – that whoever needs a product or service will think of your business first. It’s why companies spend so much advertising only their name at the side of stadium fields, because simply remembering that a company exists may put it forefront in your thoughts the next time you need to use a business for whatever requirement you have.
Let us boil these ideas down to a few actionable steps to help you and your business thrive:
Brand & Merchandise
An exceptional measure of considering just how well businesses market themselves is by playing a hidden logo quiz online. Put simply, these very rudimentary flash games can lend no small amount of insight when it comes to figuring out just how valuable great marketing can be. These games will show you a range of logos from a range of different brands. You simply have to guess what corresponding business they are linked to.
Do not judge yourself for not being attentive, this isn’t a general trivia quiz. It is a way to see if the marketing might and investment of thousands of companies have managed to enter your mind. Find a topic you enjoy, perhaps vehicle brands. We all know Volkswagen’s logo, for instance, but what about some foreign firms or those consumer vehicles that you may not be too familiar with? For example, try to adequately depict from memory the logo of Alfa Romeo. You would be hard pressed to, not because they are an insignificant car brand, but because of the complexity presented within. So not only should a business spread its imaging, but also should hope to make this as digestible and memorable as possible.
Give Out Merchandise
Merchandise is a very important part of spreading said marketing. However, make sure the item is practical and useful. A keychain might seem like a good idea, but who would simply add it to their keys if it had no personal use? Pens with your logo or even apparel can work in your favor, as they can be used regularly, and will often give you more of a chance to work your magic when it comes to being at the forefront of your audience’s mind.
Offer A More Cohesive Service
Sure they might come to you for one thing, but what about the accessory considerations around that? For example, a car wash might also offer a chance to check oil and tyre pressure around the back of the building. It’s a small maintenance task, but it could potentially help someone choose you over another. Even better if you can roll these little conveniences in for a discount or in a complementary manner.
With this advice, you’re certain to ensure people think of your business first.