Is it easy to attract more people to your business?
Actually yes, although whether they buy from you or not is another matter! You do need to take the appropriate steps to convert your visitors into customers once they arrive at your site, so you do have work to do. There is some excellent advice here on how to do that, so have a read and make every effort to work on your business.
But when it comes to attracting people to your business, as we said, it is relatively easy to do so. Consider the following examples, and then put them into action as soon as you are able to do so.
#1: Take advantage of social media
You have a Facebook account, right? You’re probably on Twitter, Instagram, Tumblr and others as well. If so, take advantage of them. As we have discussed before on this website, social networking is important for business owners, not only because it’s cost-effective, but because you have the opportunity to reach the masses.
You can market your business through your personal accounts, appealing to your legion of followers to a) visit your website, and b) promote your website to their followers. And you can also set up business accounts, which can be specifically designed to promote your product or service. You can also invite your customers to your business accounts, and incentivise them with discounts and the like to promote your business to their social media followers.
You have the opportunity to reach thousands of people through social media with very little effort, so connect people to your website through your various accounts as often as you can.
#2: Outsource your SEO
Where does your website rank on Google’s search pages? If it’s several pages behind your nearest competitors, then you aren’t going to attract very many people to your business at all. On the other hand, if you rank on the first couple of pages, then you have a better chance of attracting people to your site. This is why you need to concentrate on SEO (search engine optimisation), as your website will rank higher if you do.
Now, we stipulated the word ‘easy’ in our title, and for beginners to SEO, the process can seem quite complicated. However, there is plenty of advice online, so do have a look and take the appropriate measures to improve your website accordingly if you can. But if you do want to take the easy route, outsource to a specialist SEO management service as not only will they give you advice, but they will do much of the hard work for you.
#3: Network with others
Armed with your business cards, network as much as you are able. So, visit trade shows and other business events. Get yourself along to events in your local community. And even hand your business cards to people you meet on the bus, train, or to any visitors to your home. Provided you have a passion for your business, your enthusiasm should encourage others to visit your website if they have an interest in what you have to offer. And hopefully, they will then buy from you if they like what they see. Of course, you might not find talking to other people particularly easy, but with an effective business card, you might still encourage others to visit your site without having to say very much to them at all!
Thanks for reading, and good luck with your business!