No matter what business you’re running, whether it’s a startup or a large organization as part of your marketing strategy you might consider using webinars. A type of online presentation, webinars allow businesses to connect with a wider international audience regardless of where you’re located.
A tool that you’ll require comprehensive Webinar Funnels to make effective, it has the potential to transform your business so that it’s thought of as a key player within the industry.
If you’re interested in using webinars to promote your business, along with the benefits, you should also identify the downsides. To help guide you with this, here are the top pros and cons that you should pay attention to throughout the decision-making process:
Let’s start with the pros:
Transformed Brand Identity
Through a webinar, you’ll be able to enrich your brand and ensure that potential customers have the best possible first impression of it. How? Well, because you’ll be able to showcase the uniqueness of your business by adding brand colors, logos, etc. to your presentation, complementing your overall brand seamlessly.
Over time, as the number of webinars increase, the viewers will start to recognize and remember it – leading to long-term customer loyalty. This repeated exposure is invaluable when paired alongside your other marketing efforts.
They Will Build Authority
Usually, a webinar is used as a way of offering a solution for any problems that a customer has – e.g promoting and discussing a product that will make an element in their life more convenient for them. One of the biggest pros that therefore comes with it, is that it will help to build your credibility and establish your authority within the industry.
Just make sure that you’re offering plenty of valuable and insightful information throughout your webinar for your audience. Without this, they will start to become disinterested and may leave the virtual meeting.
Connect With People Around The World
As aforementioned, webinars are a valuable way of connecting with customers around the world. By having a conversation with hundreds, if not thousands of people at once, you’ll be able to convert more leads.
Of course, this should be paired with one-on-one communication as well – to guarantee that you’re maintaining a strong relationship with your customers.
Now, onto the cons:
As webinars tend to be live, you could run the risk of having to deal with technical difficulties. This could result in your attendees growing tiresome of the poor connection/computer issues and rapidly becoming unengaged with what you’re saying.
Although this is, unfortunately, unpredictable, you must test the connection and the quality of the stream before you go live – to guarantee that you face as little issues as possible.
The Lack of Body Language
One major thing that’s missing from a webinar is body language. It’s typical that in a webinar, the audience can only hear the person’s voice and not their face. This leads to a disconnection between them and the speaker. Of course, this isn’t always the case, but if you’re planning a webinar without appearing on it, it’s essential to understand how people will connect with it.
An Inability to Control The Virtual Room
When you’re giving a presentation to a live audience and you’re in the same room as them, you can judge the room. Working out how to adjust the atmosphere, you can pick up queues from the audience.
However, in a webinar, you won’t be able to control any distractions/interruptions. As the attendees can be anywhere while watching it, it could be more difficult to keep them engaged with what you’re saying.
So there you go! Those are the top pros and cons of using webinars to promote your business. Key to working out whether or not it’s the right for your business, both sides shouldn’t be ignored before making your final decision.