You’ve looked at how to run your ecommerce business and you’re ready to get started. But how do you make sure you win and keep the attention and interest of your market? Here, we’re going to look at the five basic steps of getting your ecommerce digital marketing up and running.
Get people signed up
Once you get into someone’s inbox, then you have a consistent way to try and grab their attention with the best deals possible. Add a signup form to your website that asks potential and returning customers to receive emails from you at just the right moment. Take the time to run a considered, high-value email campaign that looks good and targets their pain points directly to keep convincing them to give your site another look.
A site built for success
If you haven’t built your website yet or are planning to, then make sure you’re building it in a way that suits your business. Instead of building it from scratch, you can use building tools, like a Shopify website, that is already optimized to offer a good ecommerce experience. You should also look at SEO marketing for the site to make sure you’re capitalising on your product listings and marketing content, getting more people to click the website from search engine results pages.
Cast a smaller net with your ads
Direct advertising online, be it through Google ads, social media, display ads, and more is a highly effective method of marketing when done right. However, to make sure it’s done right, don’t widely advertise the whole store. Get to know your most popular items and start advertising them specifically with targeted ads to the people who are most likely to want them. Being too vague means you’re not speaking directly to any portion of the audience and the direct approach is often the most convincing.
Get people coming back
There are going to be times that you won’t clinch the sale and the customer will click to leave the website before any revenue comes your way. It’s unfortunate, but it’s a fact of life. However, if you got them to the stage of visiting a product page, then you already have their interest. Sometimes they just need a nudge in the right direction and implementing a remarketing strategy can do that.
Make good use of reviews
Customer reviews act as the positive social proof and word-of-mouth that can be especially convincing for those who are on the fence. They can help subtly shape your brand perception so be sure to use them at key spots both on the website and on review sites. You can simply ask customers to leave reviews or use an incentive program to encourage it.
The tips above can help you get a running start, but keep in mind that building a marketing campaign and running it successfully are two different things. Keep researching, keep learning from successful examples, and keep responding to feedback from your customers to make sure your ecommerce business is always on the right track.