Both as an individual and as a business, you need to be involved in the community. As a business, you want to be positive in the eyes of those you work side by side with. Your business needs to have a clear purpose, and as part of the community, you need to look at how you can give back. You are using the area you are working in as a place to generate a profit, and when you step forward and make yourself known to those you work alongside, you can do something useful while generating great publicity.
It’s essential to look for opportunities in the community that will positively impact both them and you. If you can pay more attention to children and animal welfare, or health welfare in the way that Cynthia Telles does, you’re going to be able to prove that your business is one that should be respected. Education and wellness in the community are essential, and if your company can have a hand in ensuring that this can happen, you’re going to be able to do something great. Making a positive impact means different things to different companies. Still, you don’t have to be privileged or pump tons of cash into the community to impact it in a positive way. These five suggestions are simple, but they can make an exciting difference to the people who work next to you.
It doesn’t matter what your business does, if you can reach out to those in your community and offer them opportunities for education, your name is going to be out there as one of the greats. You could provide internship opportunities for local schools, explicitly shining a light on the underprivileged but bright kids that need a leg up in life to get where they want to go. You could even offer evening adult education classes in your field. If you are a bespoke clothing store, you could teach sewing lessons. If you are a doctor’s office, you could offer to support colleges with health-related certifications. There are plenty of options.
In your area, there is likely to be senior centers or retirement homes. The outreach that your business does doesn’t have to be directly related to your business mission. Run charity drives for those who are alone at the end of their lives and provide supportive charity to pay for meals, board games, even the utility bill for a year for a home, alleviating the stress on the residents and their families. Your outreach will not be ignored, and people will thank you for it.
So, you don’t have time for a big charity drive. That’s okay. Recognizing that the community needs businesses like yours to stay alive is a big deal, so start donating cash regularly to the other community programs in the area. Support the community center in exchange for the recognition that your support is keeping it going. Turn up to the local charity events and bake sales and have a stall of your own offering business merchandise, or raffling off products. You can really get stuck into the local area by offering donations in times of disaster, too. Be the company that cares.
Local schools often love businesses coming in to give talks to the children about what they do. This careers advice may not have crossed your mind before, but if Cynthia Telles could see that education would transform a community, perhaps you could, too. Give the kids a commitment and offer to hold a workshop a few times throughout the year to boost their business skills and work experience. You will be surprised how often this can inspire those who have less than nothing to do more and achieve more in their lives. Even if you only manage to help one child, that’s one child more than anyone else!
Adopt An Office Dog
This requires a check-in with your co-workers, but you could adopt a dog or cat to be your office mascot. Go through your community shelter and rescue a pet that otherwise wouldn’t have been rescued, and show your support for local animal charities. You’d be helping an animal avoid an early death while at the same time, giving your own employees a way to unwind and relax. Do you know the impact an office pet has on morale? It’s huge!
You are a business, but this doesn’t mean that you cannot be a philanthropist, too.