Maintaining an adequate blood supply will help save lives. Hosting a blood drive is one of the things that you can do to make sure that there is enough blood. Many people get frustrated because the turnout is not as high as they would want it to be. The good news is that there are several things that you can do in order to attract more donors.
Use Social Media
Most people are on social media nowadays. That is why you can use social media to get the word out about the blood drive. You can create an event on Facebook and invite all of your friends in the area. You can also encourage them to share the event. Additionally, you can promote the event on Twitter, Instagram and all of the other social networking pages that you use.
Peer to Peer Texting
Almost everyone has a mobile phone nowadays. You can use peer to peer texting to get the word out. Peer to peer texting allows you to get the word out to several people at one time. You won’t have to worry about sending everyone a message individually. You also have the ability to respond to the messages that are sent.
Many people assume that email is an ineffective way to market. Most people get thousands of emails per day, and they do not open most of them. However, emailing is an easy way to recruit more blood donors. You can increase the click rate by having attractive subject lines. You should also include your social media information in the email.
It is estimated that posts with videos increase engagement by 55 percent. That is why you should consider using videos to promote blood donation services. Not only do you want to encourage people to donate, but you can also talk about the benefits of donating blood. Let people know about all of the perks that they can get after they donate. Furthermore, you should tell people about the date and time of the blood donation event.
Getting the word out will ensure that your blood donation event is a success. You can use social media to promote the event. It is also a good idea for you to use peer to peer texting. Additionally, you will need to use email marketing and video marketing to promote the event.