In today’s digital age, the goal of marketing is reaching more people online. It is quite far-stretched from the past when print ads, cold calling, and billboards were what consumers relied on to receive their messages.
There is plenty of data that shows businesses increasing their online use in 2020 and adopting practices such as search engine optimization (SEO) and pay per click advertising (PPC) to grow their customer base.
But as you get into 2021, what new digital marketing practices should you adopt to further your business goals? First and foremost, you may lose out tons of potential clients if you do not have a website or a robust online presence in 2021.
However, you can gain a competitive edge in the marketplace once you incorporate a holistic digital marketing strategy into your online platforms. Just like other forms of marketing, such as direct mail marketing, email marketing reduces costs.
Moreover, you get to reach a wide audience and gain insights into how they respond to your message. To help you understand more about the effective marketing strategies in 2021, here are a few that you can choose to include in your content marketing arsenal.
Sending and receiving mail is a practice that has been around for ages. Email marketing only takes it a notch higher by improving its speed and efficiency. It is an essential part of marketing, and it allows you to grow your client base, engage them, and convert them into paying customers.
It is one of the most effective marketing forms beating out affiliate, SEO, and even social media marketing. You can attribute this to the number of people that use the platform.
Still, if you want to make more use of email marketing, you need to create a successful email marketing campaign. But how do you get started?
First, understand that when emailing a potential client, you are a guest in their inbox. As a result, use good manners as you present yourself. Make your email look special by establishing your credibility and explaining what people will get from your emails to get them more interested in signing up.
Then, follow up with great and consistent content, and you will enjoy a positive campaign. A lack of follow-up will upset the reader and make them lose interest in what you are offering.
Content marketing has been around for several years and is here to stay. People are hungry for more engaging content, presenting you with an opportunity to share more about your brands, products, and services with a big audience.
Content marketing is part of almost every type of marketing strategy that you use. It is not separate. Be it social media marketing, SEO, inbound marketing, or even PPC; you need quality and consistent content behind every strategy to ensure that it is effective.
The core of every content marketing strategy is the question, “Why?”. Why are you creating the content? For most organizations, the reason behind crafting content is building an audience, growing a customer base, lowering costs, or increasing revenue.
When developing your content strategy, consider who your audience is and ensure that you use as many platforms as you can to ensure that your message reaches and engages them.
Your content should also educate your audience on identifying and solving the problem that your product or service is addressing.
It should speak to those who are still figuring out the problem and those who are already using your products and services to overcome those problems. Your content should also differentiate you from your competitors.
You should help your customers realize why they should listen to and purchase from you.
Social Media Marketing
With more people taking to social media, it has become one of the most powerful ways for businesses to reach their potential customers and interact with them. It involves posting images, videos, and any other content that can increase engagement.
An active social media strategy can help you attain several goals, including:
- Increasing website traffic
- Generating leads and sales
- Growing your audience
- Increasing community engagement
Not all platforms can help you attain all the above goals. But if you know the goal you want to achieve, you can better understand the platform to use. Avoid having too many objectives on your plate as they may distract you from achieving any goal.
Before using social media to meet your objectives, first, learn more about your target audience to find out the platforms you can easily find them and the best type of content to publish.
Ensure that you have your metrics on to track eye-opener information such as reach, engagement, post clicks, organic and paid ads like Hashtag performance and customer sentiment.
Search Engine Optimization (SEO)
SEO is the process of making web pages easily accessible by search engines such as Google. With billions of searches happening every single day, your content can easily get lost in the rubble if it fails to rank well on Google.
Since Google handles a majority of the search engine traffic in the world, it determines the pages it shows after a person searches for an item. But how does it do so?
Google uses a complex algorithm. It looks for pages that only have high-quality content that applies to the searcher’s query.
The algorithm determines the relevance of the content by crawling into the website and analyzing the content to search for keywords relating to the search. Some other ways that determine the ranking of your website include how people relate to it, its speed and mobile-friendliness, and the uniqueness of the content.
When creating an SEO strategy, first find keywords relating to your business that customers are more likely to search. Then research and find out the type of content that is already online based on those keywords.
Next, choose to create a whole new content or something similar to the content you find online. Only ensure that the content you create is of top-quality. With SEO, you can rise above your competitors’ ranks and drive more traffic to your website.
Digital marketing presents many marketing opportunities for business owners. From SEO marketing to email marketing, there are plenty of strategies you can use to increase your following, generate more sales, and drive more engagement.
There is no definite formula for creating a digital marketing strategy. Find what works for your business and work on it. As part of your strategy, social media is essential when marketing products. But you can also use other platforms to reach your target client. What matters most is ensuring that you maximize every channel to increase your market reach.