4 Creative Digital Marketing Ideas for Small Businesses
Some of the best marketing campaigns all tend to have at least one thing in common. That is that they do a lot more than just promote a brand. The kind of campaigns that you as a consumer will enjoy are the ones that make the biggest impact, and showcase the business and all that it is about. Many global and large-scale companies can manage to do this easily, but smaller businesses can still take some similar steps to be able to market their business in the most effective way. By channeling creative energy into your business marketing, it can help you to get the attention that is required, as well as get you the leads that you are looking for. Here are some marketing ideas that you could consider for your small business.
Celebrity or influencer endorsements
The rise of social media influencers has helped many small businesses to be able to grow. When you get the approval or the recommendation of someone with a loyal following online, it can make such a difference. When it comes to adverts, you might recognize people like Vince Offer who promote products and are the face of a particular product. These kinds of endorsements can be helpful for a brand, especially for ones that are starting out.
Heat mapping for your website
By having a website for your business, which is a definite must, you can get some really important information from it. By looking at your site visitors and who is using your website, you can start to get insights into your customers and potential customers. By assessing how far website visitors scroll on a page, how much they click through and stay on said page, can give you an idea of what they are looking for, and help you to improve their customer journey.
Video content
When using social media as well as website content, it is so important to include video. At the moment, social media platforms in particular are favoring video content over images, so it does make a difference to your reach and promotions if there is video content. YouTube and using video for tutorials or product demonstrations can be really important for new customers too. If they can get a quick idea about your products, without having to do too much research, it can make a difference to whether they decide to become a customer or not.
Create great readable content
Alongside video, having some content that can be read is really important. Not only can it help with keywords and SEO, but it can make a difference to what gets shared by others on social media sites. If it is something that people want to read, then it can make a big difference to site visitors and people hearing about your brand. Create content that people want to read, with current affairs and opinion if relevant, as well as content that will answer their questions and help them. If it is what people will search for online, then they’re going to find out about your business.