Internet speeds have been fast enough to support video streaming for about twenty years now. But the medium continues to grow in popularity. We’re seeing a gradual shift from text-based ads to the new format.
But what’s driving all this? That’s the big question. If we know why video marketing is important, we also know why we should be investing our company’s precious resources into it.
Videos Are Consumers’ Favorite Form Of Content Marketing
Videos are universally popular across the world. In virtually every culture, consumers prefer to watch videos that, say, read a blog.
Content marketers should take note. Around nine out of ten internet users in developed countries consume at least one marketing video every month.
That’s not to say that other forms of internet marketing are unimportant. Blogs and infographics are still incredibly popular. It’s just that videos are quite some distance ahead of content types, including ebooks.
Videos Are Versatile
What you can do in video marketing is incredibly versatile. You don’t just have to go down the route of vanilla advertising content. Instead you have many other options.
For instance, you can use videos for content repurposing. Here you take an existing blog or post that you love and convert it into video format. This way, you can cater to a different type of audience – people who are unlikely to read a couple of thousand words.
You can also try using videos for customer support. Instead of waiting for customers to contact you, complaining about the same old problems, you publish video tutorials to guide them through issues first. These can reduce the number of calls you receive, cutting your costs in the long-run.
Once you have a video ad network system in place, you can also deliver advertising videos on third-party sites. This way, you don’t have to rely on customers returning to your domains.
Videos Boost Site SEO
Videos can also boost your site’s SEO. That’s because search engines such as Google want to forward their users to sites that offer content they will enjoy. Data on the power of video for SEO varies, but most experts are in agreement that it works better than regular text.
Videos Improve Brand Awareness
It’s hard to communicate information about your brand through a traditional banner ad. Users can’t really learn much about you. But with video format, it is considerably easier.
For this reason, videos are ideal for the awareness stage of the conversion funnel. They introduce customers to both you, your company and what you stand for. You’re often able to provide much more information than you can through other channels.
Video Drives Conversions
Lastly, video is a powerful tool you can use to drive conversions. You can use it for all sorts of reasons, from creating video sales pitches to describing products on your landing pages. You can also use videos as a funnel tool to move people from just reading about your products to actually buying from you.
So, that’s why video is the future of internet marketing. It’s quite simply really, isn’t it?