You have an idea for a new product. That’s the first and perhaps most important step in launching that product, but there’s a lot that comes between that and getting it in the hands of your audience that you have to consider, first. Here, we’re going to look at the major stages of a product launch that you should make sure that you have planned before you try to get the wheels spinning.
Usually, you start off with an idea that hasn’t exactly been fully refined just yet. Now is the time to turn it into a concrete design. This can mean working with design tools like figma.com to get a full concept of what it looks like, both as a product and in use. You should also take this step to make sure that you’re fully aware of what problem it solves and how it competes against its contemporaries.
Once you know what the product is, you need to take steps to make it. Prototyping is the step in which you work to create a limited number of test products. This is to help you get hands-on, to see how well it meets the needs of the user, as well as to work out any kinks that might get in the way of its intended purpose. This can also involve some limited testing.
Once you have a working prototype that’s as close to the final product as you’re going to get before the manufacturing process, then you need to test your product. First, you need to get it in the hands of actual users to see how they like it. Furthermore, you should be researching the market to see how much demand there actually is for the completed product. If you plan to put it on store shelves, you might even want to do store environment tests to see how well it stands out with its packaging.
If your product has gone through testing successfully (perhaps with a few changes) then you need to think about how to cost-effectively produce enough to make a profit. This can include setting up your own manufacturing process as well as working with partners like moldchina.com. It’s not just the costs you should keep in mind, but the quality of the product as a result. There may be some final changes to be made to make the product easy or less costly to manufacture, too.
Marketing and branding
Of course, you want people to know about your product’s launch, as well. To that end, you should have a marketing plan leading up to and beyond the launch day at the ready, with social media messaging, advertising, and more ready to go. Branding your product well is vital, as well, to make sure that your audience understands the benefits of the product to them.
These steps may not look exactly the same for every product launch, which is fine. So long as you have all of them taken care of before you get your product out there, you should do fine.