The Pros & Cons of Hiring a Marketing Agency
When it comes to businesses, it eventually gets to a point where they are questioning either hiring someone or a whole team to do marketing in-house or taking the alternative route and maybe outsourcing it all to a marketing agency such as Sofia – SEO Agency. Businesses are filled with decisions on what might be best, but really, it all comes down to preferences. But what exactly are the differences?
In-house marketing is when a company hires its own marketing staff to promote the company. Outsourcing is when a company hires an outside agency to take care of its marketing needs. Outsourcing doesn’t always mean it’s some outside agency, sometimes it’s just freelancers. So, what are the pros and cons to all of this? Keep reading on to find out more!
The Pros of Hiring a Marketing Agency
Outsourcing the work is something that fits perfectly if you’re just one individual on a tight budget. Maybe you’re just needing a good business website set up, or you’re sincerely lacking the funds to actually hire someone in-house. Well, agencies are fully equipped with experts and the best online tools you could ever ask for. And all of these are exactly what’s needed to really blow away the competition and make your business look great. So here are some of the pros.
1. Your Brand is Safe With a Dedicated Team
The idea of outsourcing your digital marketing to a team of experts is not new. But, in the past, it was more expensive and required more time to find a good partner. With technology advancements and the emergence of AI-powered companies, you can now outsource your marketing efforts with ease and at a reasonable cost. These companies provide you with an entire team that is dedicated to your needs and success. They are constantly monitoring your campaigns and providing suggestions for improvement.
2. You’ll have Less Overhead Costs
No need to worry about purchasing a bunch of tools that you’re never going to use. But this also includes not having to stress over creating an entire department (including buying the furniture and computers) that are needed for a marketing team.
3. You will have Professional Expertise on Demand With a Marketing Agency
There are a number of benefits to hiring an agency for marketing services. One is that you have access to a range of experts in one place. You can also get professional expertise on demand and the expertise is tailored to your needs. Whenever you have a question or you’re quickly going to need some changes, their professional expertise will be exactly what you’ll need.
4. You Don’t Need to Negotiate Expectations or Worry about Recruiting & Retaining Talent
Outsourcing is a great way to free up time for the company to focus on their core business. Companies can hire freelancers (or agencies) who are experts in their field and are not burdened with other tasks. Outsourcers are also easier to find than traditional employees because they can be sourced worldwide. They can be hired quickly and efficiently, without the need for lengthy negotiations or worry of recruiting and retaining talent.
5. You Get Immediate Results with the Freedom to Change Your Approach as Needed
Since a marketing agency is going to be jammed-packed with experts and some of the high-end tools that you may never be able to afford (unfortunately), you can absolutely count on getting immediate results rather than just counting on one or maybe two people in-house with limited tools. So, this could definitely be worth your while.
The Cons of Hiring a Marketing Agency
Hiring a marketing agency is not a decision to be taken lightly. The agency will be responsible for your marketing strategy, campaigns, and branding.
There are many things to consider before hiring an agency:
– What is the agency’s expertise?
– What are their rates?
– How do they work with you?
– How much control do you have over the process?
– Do they provide any guarantees or warranties?
But of course, there are so many considerations to put into mind if you were to choose to hire someone in-house as well. So, what are a few cons to outsourcing your work to a marketing agency?
1. There Might Be Communication Issues
This may depend on the location you’re in versus the team you’re outsourcing your marketing needs to. Being in different time zones can be very inconvenient. Plus, if you have an in-house team, basically, constant communication is fine but less prevalent if you’re trying to communicate with multiple people at a marketing agency
2. Niche
For the most part, marketing agencies don’t niche down, so there may always be that chance that they truly don’t understand your niche or industry.