If you want to build a functional, reliable, and most of all enjoyable website for your business, you’ll need to include every relevant element possible. But some of these can be forgotten when you’re rushing to get online. Much of the time, that’s purposeful. As we all know, a basic site that works just to promote and sell is just fine!
But it should never be left in that state. It needs to be worked on consistently until it grants your customers the experience they’re really looking for. To help you get a picture of what such a website should look like, here are the most important elements to make use of in the initial design stages.
You can’t just rely on third party sites for good reviews. You need to bring the very best of them to you. And without any testimonials on the front page, anyone viewing your site might not consider you a worthy business to shop with.
Even if you’ve only had 2 or 3 customers so far, ask them for some in depth feedback about your service. Once they answer, showcase their comments front and center on your home or landing page.
High Quality Content
When it comes to content creation, there’s a whole world of possibility. However, simply writing something isn’t good enough. You’ve got to ensure your content has value to it, and can bring something relatable, interesting, and even entertaining to your viewers.
This is your best chance to convert them into paying customers, after all. So when you’re building your website, stop to think about the copy and content you’re going to pack it with. How can you expand on the usefulness of your company and its product by writing about them?
A Reliable Way to Get in Touch
Business contact details can be rare to find online. If you’ve not quite managed to get your phone number or email address onto your homepage yet, now’s the time to add them! It’s quick and easy no matter what website builder you’re using, and gives your customers a direct way to contact you. If you leave it up to your website’s contact form alone, there’s a good chance you’ll miss a message and get to it a little too late!
A Mobile Version
Most people browse the web using their mobile devices. When they’re out and about, waiting in queues, commuting on trains, and even just sitting at home on the sofa. All of these situations can be made more entertaining by having their phone out!
Capitalize on this. You can check whether your website appears as normal on mobile by going to Google and using the search console’s mobile friendly test. And when your website can be visited easily and used normally through a smaller screen with a different format, you’ll have a better chance for customer loyalty too.
Website building is difficult, but don’t make it more difficult by missing out the points here!