4 Practical Ways To Improve Your Business’ Organic Search Rankings

Posted On 13 Dec 2022

Quality traffic is crucial for the success of online businesses. It is fairly straightforward regardless of whether you provide a product or service online. The more qualified your website traffic, the better your business will perform. A recent study shows over 1.7 billion websites online, and search engine algorithms are designed to show only the relevant search results to users. You will have to do more to compete and drive organic traffic to your website. Below are four straightforward ways to do that.

Boost your website credibility

Think of reaching the top of Google search rankings as a battle. The internet is a big space, and you must compete with big businesses and brands for organic traffic. High estimated domain traffic, the number of backlinks, and the number of keywords they rank for are indicators of website credibility. Trust is key in Google’s love-hate relationship with publishers. So you must create content and build quality links to earn credibility. For instance, producing high-quality content regularly and properly distributing it via email and social media is critical to increasing your website’s credibility and driving traffic.

Create a blog

Running a blog can feel like a lot of work, and it is not surprising that many people are reluctant towards it. However, you should reconsider your stance if you want to boost organic search rankings. For starters, blogging enables you to optimize your website SEO by including as many keywords as necessary. Your business can compete for hundreds of relevant keywords if you write high-quality content. However, there is a catch. Prepare to go the stretch instead of abandoning your blog simply because visitors didn’t flock to your website after your first two or three publishing. It could take months before you notice changes in your website traffic.

Make your website mobile-friendly

You may lose out on organic search rankings if your website is not mobile-friendly or viewable on mobile devices. Today, mobile accounts for over half the world’s online traffic, and Google’s mobile upgrade is practical from every angle. Users want a smooth experience while surfing your website on mobile and desktop, so you must deliver it if you want to keep them. You can find a local web designer to quickly create a new site design or upgrade your existing one to provide users with seamless experiences.

Keep an eye on your competitors

Spying on your competition is another excellent strategy for increasing organic traffic to your website. This may include examining the keywords they rank for and doing a content gap analysis. It would be best if you identified relevant keywords, including long tail keywords they are not ranking for, and added them to your content. Fortunately, you can use a few tools to complete a content gap analysis to identify your missing keywords. Remember to keep an eye out for their key phrases and words and search intent. Consider assessing their body and headers keyword density and blog post word counts to ensure your material is of comparable length to your competitors.