If you’re running a small business, you’re going to need to get tech savvy. The right technology can make work more efficient, give you more time and save your business money.
Keyless Entry Systems
If you have a physical office, keyless entry can make everyone’s life easier. Employees leave the company and forget to return their fob, or just lose them, costing you a small fortune in always replacing lost fobs. Instead, a keyless entry system can grant access using just your phone. Staff can swipe in with their phones, and you can remotely manage who has access and never worry about replacing lost keys ever again.
Mobile Device Management
Mobile Device Management is an easy way to manage multiple devices, from phones to laptops. Your IT can manage devices remotely, allowing them to push policies automatically to keep all your devices secure.
The right program will enable to block certain applications, meaning work devices can only be used for work. Automatically push software and security updates, block or wipe missing devices and check on device. Remote options can be used to manage settings and ensure all your devices are where they’re supposed to be.
Social Media Marketing
Social Media is an essential part of the modern marketing mix, and can be used to reach your customer without using much of your marketing budget. Set up your business on key social media platforms. Work out which platforms you think your customer uses, and claim your profile. Use your business name, and keep the name and profile pictures the same across all platforms to make it easier for customers to recognise your branding. A logo makes a good profile shot.
Use these platforms to handle customer queries and complaints, and encourage them to interact and share reviews. Engage with your followers and post regular content. Remember that your accounts are for your business, not for you. This is for networking and marketing, not to share your thoughts on the latest Netflix smash (unless that’s relevant to your business).
Make use of online tools to manage your email addresses for customers and clients. Arrange the emails into different groups so you can really target your advertising. Send out regular newsletters with business news, offers, and product updates. Tailored emails are a great way to keep in touch with your customers and remind them if what you’re up to. Just make sure you don’t bombard people with spam, or you’ll end up turning them off.
If you or your team work remotely, make sure you make use of tools like Google Docs and Dropbox to allow to share documents between staff easily. You can save files in the cloud too to ensure they’re aren’ accidentally deleted and can be accessed from anywhere.
Sharing files this way stops any issues of compatible software which can crop up if you’re sending documents the old fashioned way. If several members of the team are working on one file, you can also easily track changes and see who did what, and even restore older versions without a panic.
Use technology to make remote working easier. Offices are expensive to run, but allowing remote work keeps the office quiet. You could get away with renting a smaller office place, or choose not to one at all, saving your rent, bills and office supplies.
As long as employees can get online, they can work. Provide laptops or tablets and use online file sharing to keep work going. Use tools like Slack to stay in touch during the day, so you can keep talking to your staff to keep projects ticking.
Working remotely not only saves on the cost of running an office, but can also be great for you and your staff too. Remote work allows you the option to have a better work/life balance, which means less stress for you and your team. It’s especially great for staff with children, as they can arrange their work day around the school day and childcare requirements.
Using technology can be a great way to cut back on some of the many expenses of running a business, as well as making it easier to work efficiently. Free up funds for the more important things like keeping your business running and paying your employee’s salaries. Stay ahead of the latest technology to keep your business ahead of the competition. Keep your employees happy with tech that allows them to balance work and life, and save bundles of cash at the same time.