When it comes to technology, we often think about the ways we can implement it in our companies to improve behind the scenes processes. How can we communicate more easily in our offices? How can we work from home and be more flexible? But technology can also directly benefit and improve our relationships with our customers. Here are some examples of that…
You Can Add Extra Security
Firstly, you can add extra security. These days, customers often have to give companies some of their data, whether that includes their name, their address, or even their credit card or bank details. It can be frightening to hand that information over – everyone has heard some kind of data leak or scam story that means it can be worrying to provide financial information to a company that you don’t know much about. But technology is a way to make customers feel more secure in doing this – you can encrypt their information, you can add firewalls, you can add virus and antispyware software. These things can all make customers feel happy allowing you to handle their data.
You Can Invest In New Software
Investing in new software is a great way for your business to grow up and get stronger. There are a number of different software packages that are designed to help improve relationships with customers: for instance, if you work in sales then a CRM allows members of the sales team to share information between themselves, meaning that they will know how to personalise their services for each customers. Software like this private equity CRM solutions package can help you bring all aspects of customer service together, meaning that you’re more able to provide a complete service.
Ask Them What They Think
It’s hugely important to make sure that you get feedback from your customers and clients. After all, how else are you supposed to know what you’re doing right and wrong? Using technology is the best way to ask them what they think – you can send out anonymised surveys so they can give you their responses without having to worry about hurting any feelings. You can also analyse what people click on in the marketing emails that you send to them so that you can work out what exactly people enjoy and what you could improve on.
You Can Create A Company Voice
One of the best things about technology is that you can easily use social media to cheaply market your product to a lot of people. Sites like Twitter, Facebook and Instagram mean that it’s easy to create a company voice that appeals to a wide range of people and that invites people to engage with the brand by building up a trusting relationship. Social media – and the internet as a whole – also means that it’s easy to provide almost instantaneous customer service, for instance responding to someone who’s had a problem with your product quickly on Twitter. Other people will be able to see these tweets, meaning that you can build a reputation publicly as being great at communicating with your customers.
Technology can admittedly be complicated but these tips should enable you to use it to improve your customer service in no time.