4 Ways Businesses Can Stay Ahead During COVID-19
Trying to remain profitable during a global health crisis isn’t a walk in the park. As the boss, you’ve got to respond to COVID-19 in such a way that you put your employees and customers first. Primarily, it’s about getting through the pandemic and making sure everybody is safe and healthy. If that means profits take a hit, then they’re the breaks.
Still, you’re going to want to generate leads and make conversions where possible. After all, what business you can do is going to help you to survive.
The question is, how can you keep your head when everyone around you is losing theirs’?
Adapt Your Services
For the majority of companies, adapting your services is a euphemism for making cuts. Whether it’s going remote-based to reduce overheads or furloughing employees, you must do what’s necessary. There is a flip side to the coin, too. People are locked down, yet that doesn’t mean demand is going to plummet. If you’re an organization which makes money from COVID-19, like Amazon, you’re going to have to escalate your processes. A cheap Windows VPS is the answer as it will allow you to host more users and avoid kicking traffic off the server. Without increased site scope, you may lose money needlessly.
Use Downtime To Network
Lots of companies are using the present to focus on, well, the present! It’s easy to see why they are obsessed with the here and now – there may not be a tomorrow for many of them. However, while concentrating on what you can do now to get through the crisis is wise, you shouldn’t take your eye off the future. Using your downtime to cultivate new and exciting leads could be the buzz the business needs when things return to normal.
Rather than wasting time trying to find customers and clients, you’ll have their contact details to hand.
Advertise With COVID In Mind
Enterprises that are successful during crises are the ones that adapt their marketing to plug a hole. Demand may be low currently, but people are still willing to shop for products and essentials that they deem ‘essentials.’ In some cases, innovative marketing strategies encourage customers to make a purchase even if they can go without. Check out the story of Boober Eats to learn more about how businesses are adapting their services to COVID-19. Your job is to figure out how to maintain a steady flow of income.
Can you provide a takeout program, for instance? Do your solutions help the vital workers, such as the emergency services?
Learn Lessons
Just because COVID-19 is going to go away at some point doesn’t mean the impacts won’t linger. With this in mind, you should take note of the major lessons and remember them in the event of another crisis. As always, a rainy day fund is critical because you need money when there isn’t any coming in from sales. Also, the COVID pandemic has shone a light on remote working, and how more businesses should allow employees the choice to work outside the office.
Wouldn’t you be more productive if you had a better balance between life and work?