10 Digital Marketing Strategies for Every Business
Does your business have an effective digital marketing strategy? If not, now is the best time to set one up and start growing your business. A simple website is not enough to make your business relevant and findable in the digital world; you also need effective content marketing.
Content marketing isn’t new; in fact, it’s been used for a long time to engage prospects in the products and services you offer. Content marketing involves a certain amount of in-direction in your content, but all of it should lead your prospects to consider the value of your business.
In this article, we look at some of the most effective digital marketing strategies and how they can benefit your business. If you think you don’t have enough experience to make them effective, don’t worry, they are simple to learn and implement with some simple online research.
Google My Business
The first thing you should do when setting up a digital marketing strategy is to open an account with Google My Business. As with offline business directories, Google My Business helps customers to locate your business on the internet and in physical spaces and provides details.
Google My Business is an excellent resource because it supports your search engine results and provides useful data to customers, such as opening times, public holidays, phone numbers, addresses, and images of your storefront. Before optimizing anything, set up a GMB account.
Content Marketing
Content marketing is one of the most effective digital marketing strategies you can deploy, and it’s very wide-ranging. Content marketing is the process of producing content relevant to your product or business that adds value to the customer experience and creates more leads for you.
The most conventional content marketing strategy uses blog content and link building to make your brand more visible on the internet, but blogging is only the start of content marketing nowadays. A business can also benefit from podcasting, webinars, and some video marketing.
Social Media Marketing
Don’t forget social media marketing! Social media channels are vital to the success of any digital marketing strategy because they allow you to engage with your audience in a unique way; they also allow you to create targeted ads in much the same way as major search engines.
While social media marketing is an effective channel, it needs to be optimized in the right way. SEO blog articles might be suitable for a general internet audience, but they aren’t always shareable. Downsize your content and remember to post it at the right times for the best results.
SEO
SEO stands for search engine optimization, and it’s the gold standard of any content marketing strategy. SEO is the way you grow your business online; it helps you improve your organic search engine ranking and makes your business more findable for your target customers.
There are two parts to an SEO strategy: on-page SEO and off-page SEO. On-page SEO refers to the keywords used in titles and in the body text of the content; it also encompasses meta tags and SEO-friendly URLs. Off-page SEO refers to backlinks that point back to your website.
Email Marketing
The strategies above are helpful for fledgling businesses that need to gain some traction and win their first clients, but when you start to see some regular traffic and conversions on your website, it could be time to move into email marketing which involves the use of a CRM system.
Email marketing is the process of gathering email addresses from people visiting your website and using them to target customers based on their interests and demographics. This information can be acquired in a number of ways, such as surveys and gated content, but you need a CRM.
Sales Productivity
Digital marketing strategies are very effective at winning new clients and retaining old ones, but when your business reaches a certain stage, you need to turn your attention to productivity. Sales productivity refers to the tools and technologies used to improve lead conversion rates.
There are various types of sales productivity tools to build more efficiency into your business. At a basic level, you have analytical software tools that help you make better choices, other tools such as mine simulation help businesses in specialized industries improve the bottom line.
Video Marketing
While written content always has a place in an effective content marketing strategy, video marketing is also highly effective. The trouble with written content is that it takes time to read, and a modern audience is very time-sensitive, but video content is faster to consume any time.
Research shows that companies using video marketing strategies are more effective and produce better results, such as 49% better growth rates. Video content might require a little more investment to create, but it is highly effective and can be used on various digital channels.
SEM
One of the best ways to grow your business is by improving your organic reach; that’s because organic traffic is free and often more effective than paid advertising. No matter what stage your business is at, you can always improve your SEO marketing strategy and improve your growth.
The next step is to further optimize your business with search engine marketing, or SEM. SEM is the process of using analytical tools to improve the visibility of your website using data from real-time results. Popular SEM tools include SEMRush, mine simulation, and Spyfu services.
Podcasts
Content marketing involves SEO articles, social media content, and digital advertising, but it also includes other forms of media such as podcasts and more. As with video content, podcasts are passive, easy to consume, and perfect for engaging a target audience with industry content.
Podcasts can be more involved to set up and operate, but it’s an excellent opportunity to talk to industry experts and grow your audience. Once you start to develop a dedicated following, you will notice major growth through your other channels, too, such as your website and social channels; podcasts are an excellent way to create content and break it down through channels.
Hosting Webinars
Another effective form of content marketing includes hosting webinars. Webinars are usually around an hour or an hour and a half in length; they involve an expert from your business offering a value-added service to prospects, so they see the value of the business and convert to paying customers. Hosting webinars is an effective form of content creating and marketing.
Think of the value that your product or service brings to customers and create a webinar that gives some of your secrets away, but not all of them. As with most content nowadays, audiences know when they are being sold to and when they get true value for their time. When prospects see the product’s value along with a genuine presentation, conversions improve.
Final Thoughts
No matter what stage of growth your business is at, you can benefit from a digital marketing strategy. Start with simple tasks such as creating a Google My Business listing and setting up a website; after that, you can move onto a content marketing strategy. Research keywords on Google Keyword Planner and create topic clusters to begin an effective SEO marketing strategy.
An SEO strategy is very important, and once it’s set up, you need to operate it like a machine so that your business remains relevant and visible. However, there are many ways to bolster your business with more digital marketing. Break down your SEO articles into shareable social media posts and consider webinars, podcasts, and video marketing to continue to build your business.