How to Breathe New Life Into Your Website
Just because your website was solid gold once upon a time, that doesn’t mean that it’ll stay that way forever. If you’re going to keep your visitors happy — and attract new ones — then you’ll need to breathe new life into your website from time to time. There are very few sites that can rely on their website to work its magic for years on end without some alterations/additions (those sites usually have outdated/retro design as their gimmick).
Not sure how to breathe new life into your website? Then fear not, because we’re here to help. In this blog, we’ll run through some useful tips that’ll push you in the right direction.
Change the Design
It’s easy to get used to your website’s design. However, even if you still like your design, it’s a good idea to change it from time to time. This can include making subtle changes or making wholesale changes, such as starting completely from scratch. The best time to change your website’s design is right before it becomes outdated. This is the approach that all the big companies take — and it nearly always works. People hate when Facebook changes its design, but it always proves to be the right move.
Guest Postings
It’s a good idea to have blog posts and other content published on your site. The issue is that sometimes you don’t have anything to say. That’s fair enough — we all struggle to come up with ideas from time to time! One solution to this problem is to accept guest posts from other people in your industry. This works on multiple levels. First and foremost, it gives you content when you need it. Second, it can bring in new people to your website (these people came to read the words of the person who did the guest post). Finally, it can help to legitimize your website, especially if the post is written by an industry leader.
New Evergreen Content
When website owners are looking to add new content to their websites, they usually use blog posts. However, there’s a lot of value in changing your website’s evergreen content too. This is recommended even if you feel that your current product pages and other web content are of a high standard. The standard phrases, words, and presentation of online text do change from time to time! Plus, it just helps to keep things interesting.
Switch Up the Photos
You’ll need to have photos on your site in order to make it engaging. However, you can think of your photos in much the same way that you think of your design — they need to change from time to time. Otherwise, they can begin to be viewed as the same old, same old. The good news is that this doesn’t have to be a big job. In fact, it’s one of the easiest ways to change the look and feel of your website. There are sites that allow you to download free stock photos, so all you’ll need to do is find the ones you want and then add them to your site. Just like that, your website will feel slightly newer than it did before.
Learn the Latest SEO Tips and Tricks
There’s nothing that’ll breathe new life into your website like an influx of new visitors. Of course, every website in the world wants more visitors. So what’s the secret to getting them? It’s all about learning the latest SEO tips and tricks. If you invested in your SEO two years ago, then we’ve got news — those practices are probably outdated. By looking up the latest tips, you can shoot further up Google’s rankings and bring in new visitors!
Review The User Experience
Finally, take a look at reviewing your user experience. There’ll probably be something that you can change! You can have a friend use your site and give their feedback, or you can hire a professional company to do the job for you. You might just figure out a couple of tweaks that make your user experience much better.
Final Thoughts
The idea of updating your website might not fill you with excitement, but rather than seeing the update as something that you have to do, look at it as something that can really help to push your website forward. By taking the steps that we’ve outlined above, you’ll be ensuring that your site is in line with modern standards. It’ll have everything that a business website would need to find success in 2022 and beyond.