A company’s brand is its identity. While a logo or tagline may be the first thing that comes to mind, a brand’s identity extends to the colors and pictures used consistently across all of a company’s marketing collateral. Customers are more likely to buy more when they feel more comfortable and trusting of the brand, which in turn leads to an increase in sales volume.
Here are seven reasons why it’s important for your company to have a unified brand identity.
Increased Online Exposure
It’s essential for businesses to gain as much online visibility as possible today.
Depending on your industry, it could be beneficial to have your company’s website rank well in Google search results for terms relating to your field.
This can be aided by using phrases or signage that are consistent throughout all of your marketing materials. When designing signage or a logo for your brand, be sure to look through the brand design portfolio of lots of designers! This is a huge benefit that helps potential clients notice a business, so you want to make sure you’ve got the right designer.
Raise Recognition of Your Brand
These days, businesses need to promote themselves in addition to their products and services.
People will be more likely to remember your company if it has a logo or tagline that is consistent across all marketing mediums.
By raising their consumers’ level of awareness, businesses can avoid spending money on answering repeated requests for information about themselves from potential new clients.
People who have heard of your brand through recommendations from friends or through social media evaluations (on sites like Facebook or Yelp) automatically assume that the things you sell are of excellent quality.
The likelihood of making a sale increases when the buyer is already familiar with your brand and considering making a purchase.
Creates A Reputable Image
Customers’ first impressions of your business are strongly influenced by its presentation. An appealing logo at the top of each page and uniform color usage will provide the impression of professionalism to your customers.
This means they’ll take your word for it without questioning whether they could find a better deal elsewhere.
Creates Relationships With Clients
Developing enduring connections with one’s clientele is yet another advantage of a reputable brand. Your goal should be to gain their confidence so that you can reward them for their devotion.
Customers are made to feel more appreciated and valued when companies do things like provide them with special pricing or freebies. Customers are more likely to make repeat purchases from a business with which they have developed a rapport, leading to higher sales.
Differentiates You From the Rest of the Pack
Having a well-recognized brand gives you a significant leg up on the competitors. There are probably only one or two brands that come to mind when people are considering making a purchase in your industry, so if you don’t have a memorable logo and tagline, you’ll be forgotten.
Increased Number of Concluded Sales
The takeaway here is that successfully establishing a brand identity in the marketplace, be it through social media, internet advertising, or word of mouth, will result in increased sales volume. People are more inclined to make a purchase from someone they trust if they don’t have to spend extra time doing research, so put some effort into developing a memorable brand name and logo right away.