There are few currencies as important for any business, especially an online business and most especially a new online business, as trust. If people don’t trust you, they’re not going to go near your website, never mind become a customer. But how do you build trust in an online world where you certainly can’t meet or even talk to every customer? Here are a few ways.
Put a professional face forward
First of all, you should make sure that you present yourself as a trustworthy business. This means taking the time to set up your socials, providing your contact details (including some kind of real address or phone number), and building a great business website. People are going to take a close look at the most publicly available information related to your business, first and foremost, to decide whether or not it passes the smell test. A self-built or amateur site isn’t going to do you any favors.
Maintain your web presence well
Even little issues with your online presence are going to diminish trust in your business. As such, you need to keep an eye on every aspect of your business’s web presence that you can, but it’s not always that easy. That’s where web monitors can come in. There are services that can every aspect of your business online, including link checks and spell checks for your site, customer review checks, blacklist checks, and more. If there are any dark marks in your business’s online presence, you can get an alert to fix it as quickly as possible, maintaining that trustworthy profile.
Capitalize on the trust that you win
The law of “to those who have, more will be given” applies to trust as much as it applies to a wide range of things. When you start winning the trust of your customers, you should capitalize on it. It can be as simple as asking them to leave a review about your business or writing a testimonial you can use on your own site. When people see positive social proof that your business is legitimate and has real support, it can chip away at their last defenses.
Trust badges do make a difference
You can never tell how effectively it will work when you ask your customers to trust you. However, asking them to trust a larger organization that can vouch for you, can be a lot more effective, especially if they’re able to investigate the history and pedigree of this organization. Take a look at the trust badges as well as the industry organizations that can vouch for your business and go about learning how to earn their trust badges that you can display on your website for your customers.
Gaining the trust of your customers isn’t always easy. There are going to be some who are a little more stubborn and skeptical than others. All you can do is keep building the trustworthy and reliable business you want to run and, eventually, the results will speak for themselves.