If you run a business or are thinking of starting one up, you will be aware that a website is an essential asset to your company operations. Not only can a website increase your chances of turning a profit by making your products and services more widely available, but it is also a way of connecting directly with your customer base. An awesome site lets you show off your expertise, brand vision and newest products for all the world to see.
Creating a website, however, is so much more than simply uploading images and choosing some design features. Measuring your footfall, working on your content, and creating a user-friendly website design which encourages your customers to click further are all big tasks which require knowledge and research. Here are a few tips on creating the perfect website for your business!
- Encouraging Clicks
Nobody wants to be guilty of creating ‘clickbait’ – which refers to posting an inflated or false headline to encourage people to click it – but it is vital you encourage your customers to click through your site. Having multiple avenues through your site to find different products and service pages is essential. If your site is not properly signposted, the customer will likely click away and look for something else.
This signposting is often called a ‘call to action’. This is, for example, a large logo saying CLICK HERE FOR MORE! Or SHOP DEALS HERE! A call to action could also be a popup with a 10% off voucher for those who sign up with email. You get the picture. Encourage your customers to click through, and they are more likely to make a purchase. If you need more IT support to help with this, visit an IT Support provider today.
- Safe Payments
Any savvy online shopper will turn on their heels and march quickly away if the payment programming on your site seems dodgy or badly designed. Online shoppers want user-friendly payment options which are guaranteed to keep their details safe.
Offering multiple ways to pay is often a good way of securing people’s trust. For example, you could offer a card payment or payment through PayPal. PayPal is so well known that its presence on your site will legitimise your site in the eyes of a customer.
- A Personal Touch
Your company website is a chance to show who you really are as a business; what you stand for, what your goals are, and how much you have achieved. Especially if you are a small business, your customers will want to know a little bit about what makes you special. To stand yourself apart from the big corporations and competitors, you should have a page on your site which delves a little deeper into your business’ origin story. This will entice your customers who want to support your enterprise; they will feel more intimately connected with your ethos.
Similarly, your site is a great place to show off your ethical prowess. If your business is an eco-friendly enterprise who only sources materials from reputable suppliers, state it! Your customers want to know.
Your site is your avenue to more profit, a good reputation and a more popular brand. Follow these tips for an awesome site which will attract customers from all corners of the web!