A Few Benefits of Going the Analogue Route in Business Sometimes
You may have all sorts of particular industry insights as an entrepreneur, as well as the best product or service that anyone’s ever seen, and a fantastic amount of personal discipline and drive.
Even if you’re on top of all of these things, however, it’s not likely to do you very much good unless you’re also able to convey your professional vision effectively through sophisticated marketing, and to do things that help you to stand out for the right reasons.
In today’s business landscape, essentially every element of marketing now tends to be handled primarily through digital and web-based channels, but there are some very real benefits to doing things the “analogue way” from time to time instead, whether that means having an official office space with stylish reception chairs for your guests, or whether it means using an old-school approach to marketing.
Here are a few of the benefits of analogue forms of marketing, specifically.
People remember the personal touch, and face-to-face interactions more than they remember emails
Anytime someone investigates the topic, it seems pretty clear-cut that human beings respond better to others when in a face-to-face context, and simultaneously find those direct and in-person experiences more memorable.
On the other hand, although the web is dynamic and amazingly useful and powerful in all sorts of different ways, people retain and remember very little of what they actually come across online.
By attending trade fairs and greeting people at a stall, or else inviting prospective clients to visit your physical store location, you can make a much more memorable impact via basic human contact, as long as you are courteous and sincere.
In a digital world, analogue approaches stand out a lot more
In the not-too-distant past, sending out letters of introduction, physical newsletters, and other marketing materials through direct mail — for example — was simply par for the course, and wasn’t likely to strike anyone as being particularly noteworthy.
Today, however, virtually all communications are handled digitally and electronically, and almost all marketing, as well — with the end result being that actually utilising direct mail marketing can be a lot more impactful (as long as you don’t end up getting lumped in with junk mail items, such as fast food restaurant flyers.)
Suffice to say, standing out is one of the hallmarks of good marketing — and it’s one of the things that every marketer should be primarily concerned with, just as long as it’s for the right reasons.
Being a bit more unusual and creative with your marketing is just more fun
In order to keep your professional motivation high, and to maintain a good level of optimism and enthusiasm in life in general, it’s important to be able to find the fun and joy in just about whatever it is you’re doing.
By marketing through less conventional channels, and expressing a bit more creativity with your marketing — whether that’s through unconventional and memorable business cards, or any number of other things — it’s possible you’ll just enjoy the process a lot more overall.