Companies want to know how to get customers to love their products. But, as anyone in business will tell you, it’s more challenging than you might imagine. That’s because figuring out what customers want is hard. It’s not always clear what they want, and they don’t usually provide you with helpful feedback.
Fortunately, there are several things that you can do at your end as a brand or product manager. Here’s our advice:
People expect fast service these days. So if you delay offering help, they’ll notice. You should deliver products as rapidly as logistically possible. Clients shouldn’t have to wait to see you, particularly if they’ve paid for a consultation at a particular time.
If you disrespect people, it can end the relationship, so always be punctual.
Be Honest About What Your Product Does
Don’t fall into the trap of over-selling and under-delivering. People hate that.
Instead, be honest about what your product can do and leave it at that. If anything, try to manage customers’ expectations so they don’t expect a great deal from you. This way, you can ensure that you meet their expectations every time. Better yet, when you exceed their expectations, it’ll give them a positive feeling, encouraging them to come back for more, even if your product is poor.
Be Enthusiastic About What You Sell
Like charity, product excellence also begins at home. If you want people to love and admire what you make, put everything you have into it. Leave nothing to chance.
Critically, be enthusiastic about what you sell. Don’t let complacency enter the way you think about your products. Become obsessed if you need to. The more you can inspire people, the better the outcomes will be for your business.
Test Your Product To See What’s Working
While consumers don’t usually provide you with helpful, detailed feedback on your products, you can get them to give their opinions under the right conditions.
Don’t worry too much about the differences between conjoint analysis vs MaxDiff. Either method will work. What you want is a tool that lets you find out which aspects of your service your customers love, and which they feel you could improve.
If they’re rating products, pay close attention to those they like, and those they don’t. Usually, you’ll notice a pattern.
Make It Less About You
Customers don’t care whether you have a “prestigious” company or how many markets you operate in. (If they did, they’d only shop with big multinationals). Instead, they care about the value you offer them.
Therefore, change your perspective. Make your marketing less about you and more about the people you serve. Find out what’s really important to them and make them tick. See what problems you can solve for them and how your service can make them more successful or happier in their lives.
Be Aware Of Their History
Lastly, it helps to be aware of your client’s history with you. Make sure that you have a CRM so you can track their customer journey and meet their needs in the right way, as they arise.